Translating executive vision into engineering reality. Read how I led the agile product expansion of a mobile-only startup into a robust web platform that secured corporate sponsorship The Context (The Friction) The Client: Gymble, a sports and fitness management platform. The Problem: The startup had successfully launched a mobile-only application but needed to expand its product offerings to include a robust web portal for facility owners. The Symptoms: The executive team h
From niche to a scalable brand: How I automated a fitness company's operations, tripled their revenue, and executed a complex, zero-downtime commercial real estate expansion The Context (The Friction) The Client: Chosen 1 Training (C1T), a boutique sports performance and lifestyle fitness brand The Problem: The business had built a strong reputation within a niche market (professional athletes) but was hitting an operational ceiling. They lacked the systems to efficiently sca
